Blue Scholars Sign to the People
One of my favorite underground hip hop groups over the past couple of years has been Seattle-based Blue Scholars. If you don’t know much about them, they are a duo comprised of producer/DJ Sabzi and MC Geologic. They produce really good socially conscious hip hop. Some of the themes that appear throughout their albums and EPs include struggles between socioeconomic classes, challenging authority and youth empowerment. Recently they announced that their forthcoming album, Cinemetropolis, would forgo a traditional record label release. Instead, they are signing to “the people.”
After weighing all options for the release of our third full-length studio album, Cinemetropolis, we’ve decided to forego all traditional channels and return to the independent approach that made Blue Scholars who we are. No record label. No marketing and distribution deal. No middlemen. No bullsh*t.
Instead, we’re going to sign a deal with the people. Specifically, you.
An industry-standard release leaves very little to the imagination or creative diversion. A set amount of singles, videos, and a tour, constantly negotiated by a contract that dictates the “life cycle” of an album. Thing is, Cinemetropolis is our most ambitious release yet, and we don’t want to stick to the script.
Our philosophy has always been to create our music and our media with creative freedom while still being able to sustain and grow ourselves. And at this point, we don’t believe that the tired music industrial model is necessary for people to pick up what we’re putting down. We don’t need to compromise our vision by ascribing to the “deal.” We believe the power of word-of-mouth far more than industry-induced hype, recognizing that it’s been the support of our fans and not what we’ve signed that have gotten us where we are.
With your support, we’ll be able to release Cinemetropolis to you directly. Those who pledge in this campaign will receive the digital album weeks before it’s actually released in June, and will get special exclusive-to-Kickstarter swag, not to mention be the first people to find out about when our Cinemetropolis singles, videos, and merch gets released.
Check out their Kickstarter video.
So, they group has created a Kickstarter page. Kickstarter is the largest funding platform for creative projects in the world. The premise is simple, donate money and receive stuff. What you receive from Blue Scholars depends on how much you donate. You can see the different levels here. Blue Scholars is definitely one of the most creative groups out there. You should kick in a few bucks and help them out. When you think about it, you’d be spending $10 for their album on iTunes anyway. Why not send it directly to them and get the album for free before it’s released? Sounds like a no-brainer to me.
Personally, I’m glad to see more and more musicians using Kickstarter. It definitely helps show that their music is appreciated and allows the musician to cut out middle men and release directly to the fans that support them.