With Bing gaining a percentage point in search market share I would like to point out there are very good reasons on why I will not use the Microsoft search engine.

First off, the msnbot practices in referral spam. If you look at your stats and see random one word searches coming from Bing, you’ll know what I’m talking about. This isn’t anything new, it has been happening for a while. If you are a company that uses search terms to help determine your ad campaigns, this could really pollute your field, making it harder to determine the best keywords. Website owners see a lot of false visitor data, thinking they rank for generic keywords when they don’t.

Another reason you shouldn’t use Bing is because of the fact that Microsoft changed (or tried to change) a user’s default search engines to Bing in order to help them gain more market share.Cnet’s Dennis O’Reilly caught ‘Windows Search Helper’ trying to change his default Firefox search from Google to Bing. Not cool Microsoft. You should never change a user’s settings without approval from the user. What you’re doing is essentially what malware does.

Lastly, yet probably most importantly, is that they game their search results. How do you know you are finding the best information if Microsoft chooses what should be shown first according to their own interests? You can’t, and you can see a very real example of Microsoft gaming the results right now. Go to Bing and search Why is Windows so expensive? When you search that phrase the top results are all Why are Macs so Expesnive. Who knows what other results they are gaming to benefit themselves. This is just one example, there could be many more. There have also been other reports of Microsoft censoring Bing results. I do not trust Microsoft and I do not trust Bing search results.

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