3M, the company behind office products designed to make your life easier, created a machine that in incredibly complex. I’m talking about a Rube Goldberg Machine [1. A Rube Goldberg machine is a contraption, invention, device or apparatus that is deliberately over-engineered to perform a simple task in a complicated fashion, usually including a chain reaction. – Wikipedia] made out of 3M products.
Science is at the heart of everything we do. It’s our inspiration and our medium.
It’s how the hard work gets done. How the toughest problems get solved. Our Rube Goldberg machine and its parts are inspired by this. No other company applies science like we do.
Here, invisible forces — physics, thermodynamics, chemistry, energy — combine to make something visible, something truly inspiring. A 3M Brand Machine.
Yes, this is an attempt at viral advertising but I’m a sucker for Rube Goldberg Machines. Watch the video below. It’s pretty awesome.